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New marketing name for a gem
https://www.gemologyonline.com/Forum/phpBB2/viewtopic.php?f=6&t=4542
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Author:  adamlasvegas [ Thu Jan 03, 2008 11:22 pm ]
Post subject:  New marketing name for a gem

After going through hundreds of chrome diopside lately, it got me thinking, such a beautiful stone needs atleast a more marketable name.

Stones like Alexandrite, Kunzite and Tanzanite have names that sound good and have meaning and is something people can remember and say with ease.

Here is my pitch for chrome diopside. Why not call it Tsarite, czarite, tzarite. Tsar is a very Russian word, which fits a gem from that area of the world and Royalty and gems go together.

Any good? Could it catch on?

Cheers

Adam

Author:  George Sharen [ Fri Jan 04, 2008 12:46 am ]
Post subject: 

Mark my vote down for Tsarite ... I can close my eyes and see it around Catherine the Great's neck now :lol: 8)

Author:  Barbra Voltaire, FGG [ Fri Jan 04, 2008 12:57 am ]
Post subject: 

There are a couple commercial names for diopside:
Tashmarine and shanseres....neither inherently chrome bearing but I guess one could start saying Chrome Shanseres :roll:

Author:  ROM [ Fri Jan 04, 2008 2:56 pm ]
Post subject: 

Barbra Voltaire wrote:
There are a couple commercial names for diopside:
Tashmarine and shanseres....neither inherently chrome bearing but I guess one could start saying Chrome Shanseres :roll:

Trigem (Columbia Gem House), which trademarked Tashmarine, uses the trademarked name "Imperial Diopside" for the chrome variety. Word apparently hasn't reached the rest of the world yet. See here:
http://www.trigemdesigns.com/gems/imperial-diopside.php

As for "Tsarite," I shudder to think of newbies trying to cope with Tsavorite, Tsavolite, Tavolite, etc.

Author:  Doos [ Fri Jan 04, 2008 3:11 pm ]
Post subject: 

Hi Adam,

You realise that you deserved yourself a spanky, right? ;)

Author:  Jason [ Fri Jan 04, 2008 8:11 pm ]
Post subject: 

Doos wrote:
Hi Adam,

You realise that you deserved yourself a spanky, right? ;)


And no doubt Doos would like to be the one to administer it.

Author:  adamlasvegas [ Fri Jan 04, 2008 9:12 pm ]
Post subject: 

Doos wrote:
Hi Adam,

You realise that you deserved yourself a spanky, right? ;)


A spanky??? Have I been naughty?

Author:  adamlasvegas [ Fri Jan 04, 2008 9:18 pm ]
Post subject: 

wolf wrote:
Mark my vote down for Tsarite ... I can close my eyes and see it around Catherine the Great's neck now :lol: 8)


Thats kind of what I was hoping the name would convey.

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